Predicting Your Marketing Future in Unpredictable Times | Featuring Katie Robbert | Ep. #8

At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many unknowns. My guest is Katie Robbert, CEO of Trust Insights, a leading data analytics firm that helps companies transform their data into useful valuable insights and actionable strategies. Katie shares a possible solution for all this unpredictability – predictive analytics.

From GE to Girl Scouts: How Marketing Leadership Creates Impact | Featuring Jocelyn Renee Johnson

What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share...

Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner

Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right. In this episode, Adam Helweh sits down with...

Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko

Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025. With decades of experience—from her...

B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear

B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam Helweh sits down with fractional CMO Rosa Lear to discuss how AI,...

Hosted by:

Adam Helweh

CEO, Secret Sushi

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About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.