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Account-based marketing services

Account-based marketing (ABM) is a targeted marketing approach that focuses on engaging a small, clearly defined group of target customers and accounts.

We’re not in this for the glory, but we still wanted to share our success.

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Target, engage, and win your ideal customers through account-based marketing

Account-based marketing (ABM) is a strategic approach that targets and engages key accounts, tailoring marketing efforts to their specific needs and preferences. It involves shifting the focus of marketing efforts from broad customer segments to deep engagement with specific accounts. With ABM, you’re not just casting a wide net— you’re using a precision spear to target and captivate your most valuable prospects.

With ABM, you can customize your marketing strategy to address the specific needs of your target accounts. Our account-based marketing service will combine outstanding content marketing and tailored messaging with audience intelligence to increase B2B sales opportunities.

Focus your marketing love to engage with decision-makers

Initiate and nurture specific key account relationships

Tailor your messaging and content to influence key decision-makers

Focus marketing and sales resources on identified ideal customers

What are the benefits of account-based marketing?

  1. Boost brand awareness
  2. Generate valuable sales opportunities
  3. Foster customer retention
  4. Provide marketing “air cover” to support sales
  5. Accelerate pipeline growth
  6. Unlock expansion opportunities
  7. Drive product adoption and usage
  8. Connect effectively with your target audience
  9. Enhance win rates

How we get it done

The average B2B customer uses six different channels to interact with you during the customer journey. There are usually as many as ten decision-makers involved in the sales process.

We create multi-channel ABM programs that educate, engage and influence the team of decision-makers at your target accounts that matter most. Here’s an overview of how we do it.

Our account-based marketing components

Identify
Identify your list of target contacts and accounts.
Engage
Engage your customers with targeted marketing activities.
Measure
Measure the effectiveness of your programs at the contact and account level.
Secret Sushi, Inc’s work has increased website traffic and improved lead quality, meeting expectations. They’ve taken ownership of the project, going above and beyond in achieving the desired results.
Allen Drennan

Principal & Co-Founder, Cordoniq

Secret Sushi helped us to drive a lot of our SEM and SEO activities. And within a few months, we were able to grow our sales pipeline by 10x. The paid media activities that we were running with Secret Sushi really truly helped us to drive a large part of that sales pipeline.
Ted Sapountzis

Senior Marketing Executive

Secret Sushi’s team is super friendly and easy to work with. We also highly appreciate that they were approachable, and we were always happy to talk with them.
Steve Owen

Product Implementation Manager, Blackhawk Network

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Let’s talk about your ABM needs!

It all starts with a conversation. We’re excited to meet you and learn about what marketing challenges keep you up at night.

Book a call

Account-based marketing channels

Content marketing
Programmatic Advertising
Paid Social Media
Search Engine Optimization (SEO)
Website
Email
Chat
LinkedIn
Direct Mail
Event Marketing
Retargeting
Customer Success Stories
Community Building

What people are saying

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Ready to supercharge your marketing? 🚀

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Account-Based Marketing FAQs

What are account-based marketing services?

Account-based marketing services are specialized offerings provided by marketing agencies or teams that focus on creating personalized buying experiences for high-value accounts. These services involve identifying and targeting key companies or organizations that represent significant opportunities for business growth. Instead of broad-based marketing strategies, ABM services deliver customized marketing campaigns tailored to each account’s unique needs and pain points.

The services typically include:

  • Account identification and prioritization
  • Creation of personalized content and messaging
  • Execution of targeted marketing campaigns across various channels including paid media
  • Alignment between sales and marketing efforts to ensure a cohesive approach

How does content marketing work with account-based marketing?

Content marketing within ABM is a strategic approach that involves creating and distributing tailored content to engage and convert specifically targeted high-value accounts. It begins with comprehensive research to understand each account’s unique challenges, pain points, and objectives. This insight is then used to develop customized content, such as personalized emails and bespoke print materials, to address the account’s specific needs. Effective content marketing in ABM requires a close alignment between sales and marketing teams to ensure a unified and smooth customer journey. Moreover, ongoing analysis and refinement of the content strategy are critical, allowing for agility and responsiveness to the evolving requirements of key clients.

What are the key components of an effective Account-Based Marketing (ABM) program?

An Account-Based Marketing (ABM) program typically includes several core components that work together to create a targeted and personalized marketing strategy for key accounts. Here is a list of common components:

  1. Account Selection: Using data and analytics to identify and prioritize high-value accounts that are most likely to convert and generate revenue.
  2. Account Insights: Gathering detailed information about the selected accounts, including business needs, market position, competitive landscape, key decision-makers, and current challenges.
  3. Personalized Content Creation: Developing content tailored to the specific interests and needs of each account, such as customized landing pages, whitepapers, case studies, and videos.
  4. Targeted Campaigns: Crafting personalized marketing campaigns that speak directly to the pain points and opportunities of each account.
  5. Omnichannel Engagement: Engaging with target accounts across multiple channels such as email, social media, direct mail, and digital advertising, ensuring a cohesive and integrated experience.
  6. Sales Alignment: Close collaboration between sales and marketing teams to ensure messaging consistency and to leverage insights from both teams to deepen engagement with accounts.
  7. Marketing Automation and CRM Integration: Using marketing automation tools and CRM platforms to coordinate campaigns and track interactions with accounts at every touchpoint.
  8. Measurement and Analytics: Establishing KPIs and using analytics to track engagement, campaign performance, and ROI to understand the impact of ABM efforts and to inform strategic decisions.
  9. Technology Stack: Utilizing a set of ABM tools and technologies that facilitate account identification, content personalization, campaign execution, and result tracking.
  10. Account-Based Experiences (ABX): Creating tailored experiences for accounts that are personalized and relevant to the stakeholders at different stages of the buyer journey.
  11. Advocacy and Relationship Building: Fostering relationships with key stakeholders within target accounts to build brand advocates and deepen account penetration.
  12. Continuous Learning and Optimization: Regularly reviewing and optimizing the ABM approach based on account feedback and performance data to improve and refine the strategy.

Each of these components plays a vital role in ensuring the ABM program is effective, measurable, and capable of delivering personalized experiences to drive conversions and strengthen relationships with key accounts.

How does Marketing Automation work in ABM?

Account-based marketing automation is an autonomous B2B marketing procedure that uses marketing software. With the help of personalized content and engagement, ABM automation targets businesses with large buying committees to influence their purchasing decisions.

The benefits of ABM automation are:

  1. Scalable Acquisition Strategy
  2. Shorter Sales Cycle
  3. Better Marketing and Sales Alignment
  4. Stronger Customer Retention

Mentioned below are the steps to start up automated account-based marketing

  1. Build your Ideal Customer Profile (ICP).
  2. Set up your target accounts.
  3. Integrate your ABM, marketing automation software, and CRM.
  4. Build campaigns.
  5. Personalize the content.
  6. Tailor the engagement.
  7. Set up a dashboard to assess ongoing efforts.

How does ABM accelerate sales pipeline growth?

In account-based marketing agency services, a.k.a. ABM strategy services, marketing and sales teams work together to accelerate the sales cycle. Here’s how it works:

  1. Prioritizing a high-potential target audience is the first step in ABM. These are typically accounts with a higher chance of becoming paying customers and fitting the ICP.
  2. An account-based marketing agency specifically customizes content and messaging for each target account as opposed to using broad and generic messaging. This personalization speaks more directly to the needs and difficulties of the account. 
  3. Account-based marketing efforts use various marketing channels like email, social media, content marketing, and advertising to reach essential stakeholders within the key accounts. This multi-channel strategy guarantees a thorough touchpoint strategy. 
  4. Despite being highly personalized, ABM is still scalable. Delivering customized content and messages to many target accounts can be scaled up using technology and automation account-based marketing tools. 
  5. An account-based marketing framework by an ABM agency promotes close coordination between the sales and marketing teams. They find, develop, and convert leads inside the target accounts.

What account-based marketing needs to succeed?

  1. The high-value accounts that support your brand’s objectives should be precisely determined and named. Usually, these are businesses that would benefit from your goods or services.
  2. Conduct detailed research on these critical accounts. Recognize their industry’s problems, difficulties, and unique requirements, as this aids in adjusting your content and messaging.
  3. Both sales and marketing teams must collaborate. They must coordinate their efforts toward shared objectives, share information about target accounts, and work together to develop strategies.
  4. Create content that directly addresses the needs and difficulties of key accounts. Include personalized emails, whitepapers, case studies, and even webinars.
  5. To monitor and manage interactions and implement marketing automation and CRM systems; this aids in measuring impact and customizing outreach.
  6. Create customized messaging for every individual account, which might entail bringing up current market trends, rivals, or even recent company news.
  7. Monitor the results of your ABM campaigns by an ABM agency to determine what is working and what is not; keep an eye on metrics like engagement, rates, conversion rate, and pipeline acceleration.