From GE to Girl Scouts: How Marketing Leadership Creates Impact | Featuring Jocelyn Renee Johnson
What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share...
Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner
Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right. In this episode, Adam Helweh sits down with...
Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko
Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025. With decades of experience—from her...
B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear
B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam Helweh sits down with fractional CMO Rosa Lear to discuss how AI,...
Trust and Leadership: Win B2B Clients | Featuring Chris Brogan
This episode features the legendary Chris Brogan, a pioneer in digital marketing, bestselling author, and keynote speaker, to discuss the transformative power of trust and authenticity in business. From personal anecdotes that illustrate the profound impact of simple...
Is Outbound Marketing Dead? Let’s Talk. | Featuring AJ Rochow
What does it take to build a powerful B2B brand in an age of AI and constant change? In this episode, Adam Helweh talks with AJ Rochow about navigating the tension between performance marketing and long-term brand strategy. AJ shares his unconventional journey from...
Fostering Human Connection at Scale in B2B Marketing | Featuring Michael Francisco
What does it really take to create meaningful connections in B2B marketing? Adam Helweh and Michael Francisco unpack the complexities of balancing strategy, empathy, and innovation in an industry often dominated by data and processes. From breaking down silos between...
Real Stories, Real Impact: Unlocking the Power of Video to Humanize Brands | Featuring Darius Thigpen
Can video do more than just sell? Adam Helweh and Darius Thigpen dive into how authentic storytelling and democratized video creation are transforming B2B marketing. Discover why video is the ultimate tool to build trust, empower employees, and create genuine human...
The MQL Dilemma: Rethinking B2B Marketing Metrics | Featuring Abdul Rastagar
Is the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in life sciences and healthcare. Abdul brings a unique perspective to modern B2B...
Redefining Business Relationships: Insights into Strategic Partnerships for Marketers | Featuring Fedor Šimić
In this episode of Marketing in the Raw, Adam explores the transformative role of partnerships in marketing. Joined by Fedor Šimić, Partnerships Manager at Databox, they uncover the secrets to building lasting business relationships and the true meaning of...
Overcoming Burnout in High-Growth B2B Marketing | Featuring Kyle Lacy
In this conversation, Adam Helweh reconnects with Kyle Lacey, CMO at Jellyfish, and discusses his career journey from Brand Swag to leading marketing at high-profile tech companies like ExactTarget and Salesforce. They cover topics such as the importance of asking for...
The Importance of Digital Marketing: Get Smart about Making an Impact Online
With the rise of digital technology, businesses have more options than ever to reach out to and engage with their customers. With the help of a digital marketing agency, going digital will be beneficial to creating a successful customer experience that customers...