Content marketing services

Content marketing is a powerful marketing strategy used to attract and engage an audience with relevant content that educates and influences customers.

We’re not in this for the glory, but we still wanted to share our success.

Turn quality content into quality customers

Connect with your customers on a deeper level.

The earlier you can connect with potential customers and demonstrate value in the customer journey, the more influence you’ll have over their buying decisions. It’s an incredible tool to build trust and credibility with your customers. Content marketing is jet fuel for your demand generation, account-based marketing, social media, SEO, advertising, and other marketing activities. 

Create content built for the connected customer journey.

Connected customers have unfettered access to information, people, and brands they care about. Companies often err by expecting a potential client to immediately book a demo or sales call instead of gradually warming up to the idea.

Gain a competitive edge by building trusting, confident relationships.

  • Generate more qualified inbound traffic from content-fueled channels like search, social media, and PPC.
  • Engage with your prospects earlier and more often throughout every stage of their customer journey.

A Peek Into Our Content Development Approach

Our approach to content development puts your customer at its core. We use the art and science of marketing to plan and identify what they crave throughout the customer journey.

How we get it done

Content Marketing program components

1. Plan

Ideate, research, and plan your content strategy and creative deliverables.

2. Produce

Write and design your content components.

3. Publish

Stage, optimize, and publish your content on your website.

4. Promote

Promote your content on relevant organic and paid channels.

5. Repurpose

Repurpose content into other formats to get the most from it.

Get 10X more ROI from your content

Give your content a bigger purpose by repurposing it. What is content repurposing? Content repurposing is the process of changing old content to be used in a new way. This could involve changing the medium (e.g., from written to audio), adjusting the length (e.g., from a blog post to a 30-second video clip), or simply tailoring the message to fit a different audience or context.

Your content shouldn’t just sit and collect dust after you publish it. One blog post can be turned into five different content assets with the right planning and creative resources. Our team will get your business more ROI from your content than you’ve ever thought possible.


Let’s talk about your content marketing!

It all starts with a conversation. We’re excited to meet you and learn about what marketing challenges keep you up at night. 

It was only a few weeks into our engagement when our first eBook was produced and available on our website. The moment when you see buyers starting to interact with your content is magical.
Ted Sapountzis

Senior Marketing Executive

Our work is very technical and specific; we write about development and technical subjects for a technical audience. Our audience can easily identify useless marketing content. However, Secret Sushi provides substantial and substantive content that passes our audience’s approval, which is very important.
Terri Delfino

VP of Platform Marketing,

Our web traffic has increased by 350% thanks primarily to the SEO and content work they have completed to date, but also because of the improvements they’ve made to our website.
Jennifer Staretorp

Head of Marketing, Lucidum

If you want to not only improve your SEO, but absolutely dominate the competition, then pillar-based marketing is the way to go.

Compared to the limited techniques SEO of the past, pillar-based marketing is a clever, more human approach to generating organic search traffic. A blend of content marketing, SEO, and demand generation, PBM uses audience behavior insights along with competitor and keyword data to quickly get you to the top of coveted search rankings.

We will develop your custom strategy, produce and publish content, and promote it to your new influx of qualified customers. The result will generate massive organic traffic, reinforce your business’s value, and connect you with new customers.

Ask us about pillar-based marketing

Want to know what keywords and content Is driving revenue?

We’ve got the marketing attribution tools to answer content performance questions like:

  1. Which pieces of content drive pipeline value?
  2. What organic search terms drive deal revenue?
  3. Which campaigns lead to closed won revenue?

Check out these real results from our pillar-based content marketing programs

Here’s a sample of what content assets we can create

We will develop content that will attract, educate, and inspire your customers to take action.

  • Blog posts
  • Resource Hubs
  • Infographics
  • Ebooks
  • Email Newsletters
  • Landing Pages
  • Microsites
  • Sales Enablement Documents
  • Whitepapers
  • Explainer Videos
  • Checklists
  • Buyer’s Guides
  • Case Studies
  • Email Nurture Sequences
  • How-to Guides
  • Sales Emails
  • Animated Videos
  • Cost Calculators
  • Interactive Content
  • Websites

Additional content marketing services

  • Content Marketing Strategy
  • Content Audit
  • Content Calendar
  • Content Attribution Reporting

What people are saying

Ready to get started? Let’s make it happen! 🚀

It all starts with a conversation. We’re excited to meet you and learn about what marketing challenges keep you up at night.