Fractional CMO Services 🔐🔑
Unlock the full potential of your B2B tech venture with our
fractional CMO service designed for startups, recently
funded businesses, and mid-size companies.
From streamlining your Marketing Operations for efficiency, leveraging cutting-edge Automation and A.I. for personalized engagements, crafting impactful digital ad strategies for maximum reach, to providing strategic leadership through Fractional CMO and CRO services, we ensure your marketing efforts are executed and amplified for growth, Partner with us to confidently navigate the complexities of B2B tech marketing, leveraging our expertise for your success.
Our Services
Fractional CMO, CRO, and Marketing Execution
Extend your executive team with our Fractional CMO, CRO services, and robust Marketing Execution. We provide seasoned marketing leadership to steer your strategy, execution, and optimization, aligning With your business goals for accelerated growth. Our fractional model offers the expertise and insights of experienced marketing executives, ensuring you benefit from top-level strategic guidance and execution prowess without the full-time executive coste
Account Based Marketing
Elevate your targeted marketing efforts with our Account Based Marketing (ABM) strategy services, part Of Our fractional CMO program- We specialize in crafting personalized campaigns that speak directly to high-value accounts, enhancing engagement and conversion rates. Our approach integrates seamlessly with your sales team to ensure a unified strategy, aligning marketing resources to target key accounts effectively This service enables you to forge deeper relationships with potential clients, ensuring precision in your marketing efforts and maximizing ROL
Digital Ad Strategy and Implementation
Maximize your digital footprint with our comprehensive Ad Strategy and Implementation services. From meticulous market analysis to strategic ad placement and continuous optimization, we ensure your campaigns resonate With your target audience and achieve desired outcomes. Leveraging multi-channel platforms, including PPC, display ads, and social media, our approach is designed to increase visibility, engagement, and conversions,
effectively driving your digital
growth strategy.
Marketing Operations
Streamline your marketing engine for peak performance with our Marketing Operations service. By harmonizing your marketing processes, technologies, and data analytics, we ensure your campaigns run smoothly and efficiently, driving growth and improving ROI. Our approach not only enhances operational efficiency but also delivers actionable insights, enabling you to make informed decisions quickly and scale your marketing efforts effectively.
Marketing Automation and A.I.
Empower your marketing with our cutting- edge Automation and A.I. solutions. Our services harness the power of artificial intelligence and automation to personalize customer experiences at scale, optimize campaign performance, and predict future trends. By integrating A.I.-driven insights and automating repetitive tasks, we help you focus on strategic initiatives, fostering innovation and driving significant improvements in marketing effectiveness and customer engagement.
Our Flexible Framework
Our process and team are designed to adapt to new opportunities, data, and challenges as they come up. This allows us to continually optimize your marketing so that it gets better and better over time.
Discover:
We ask the questions and do the research that helps us understand your business needs.
Strategize:
We work together to build a scope of scalable marketing solutions to address your business needs.
Implement:
We place your marketing strategy into executable pieces and put it into action.
Evaluate:
We pour over your performance results, understand progress or share insights.
Optimize:
We refine your marketing activities, staying true to your marketing objectives.
What our clients are saying
Secret Sushi’s team is super
friendly and easy to work with. We
also highly appreciate that they
were approachable, and we were
always happy to talk with them.
The Secret Sushi team is very
involved in your day-to-day
activity. It’s easy to pick up the
phone and have a conversation
bout What needs to be done, and
then they take action and come
back with results.
They really care about the success
of my company. They don’t give
mere lip service to caring.
Our Fractional CMOs
Adam Helweh
Adam Helweh is the CEO of Secret Sushi, Inc., a Silicon Valley-based digital marketing agency. With decades of experience, Adam excels in developing innovative strategies that drive business growth and enhance brand visibility.
At Secret Sushi, he has worked with a diverse range of companies, from tech startups to established enterprises. His expertise spans marketing disciplines such as content marketing, SEO, social media marketing, and conversion-rate optimization. Clients describe Adam as a visionary leader and a strategic thinker who integrates cutting-edge tools and data-driven strategies to create impactful campaigns. Adam is a sought-after advisor and speaker known for delivering measurable results.
AREAS OF EXPERTISE
• Strategic Marketing Leadership
• Demand Generation, Content Marketing, & Lead Nurturing
• Optimizing Marketing Operations
• Generative Al for Marketing
• Marketing Team Leadership & Development
Steve Burkhart
As the former President and General Manager for a
global tech agency in Silicon Valley Steve Burkhart
operated as a fractional CMO for a Wide range of tech
companies, from big brand names to early-stage
startups. He stands out for developing big-picture
strate ies that powerfull inte ate across multiple
marketing disciplines from content marketing to PR to advertising. He is particularly
revered for his work in e-commerce, auto-tech, manufacturing, security and greentech.
His strategic influence during his tenures at Edelman, Weber Shandwick and The
Hoffman Agency showcases his talent in leading significant campaigns and establishing
market dominance. His strategic prowess and innovative campaigns for leading
companies like Microsoft, SONY, Synaptics, NXP, OSISoft, Avast, Alcatel-Lucent and
numerous startups have established him as a luminary in the field. He is particularly well
known for creativity, practicality, and a relentless focus on successful outcomes.
AREAS OF EXPERTISE
• Go-To-Market Planning
• Creation of Brand Narratives
• Marketing Team Leadership & Development
• Sourcing and Managing Outside Agencies
Allison Quinn Durbin
Allison Quinn Durbin, a strategic marketing leader
based in Seattle, specializes in transforming
business models and driving robust growth. With
a flair for digital marketing and sales enablement,
she’s adept at conceptualizing strategies that
enhance brand awareness, pipeline, and revenue.
Her track record includes generating substantial ROI, notably a $40M pipeline through
ABM campaigns, and steering growth for tech and manufacturing sectors. Allisonis
dynamic approach and proven results make her an invaluable asset in the competitive
marketing landscape,
AREAS OF EXPERTISE
• Strategic Growth Initiatives
• B2B SaaS marketing
• GTM analysis and planning
• End-to-end (or full stack) marketing
Rosa Lear
Rosa Lear, a marketing strategist with over two
decades of experience in corporate marketing for
startups and enterprises, offers expertise in
telecommunications, cybersecurity, cloud security,
networking, and market research. As the founder
of Rosa Lear Services LLC, she provides interim head of marketing services, content strategy development, and effective campaigns tailored to startups, mid-size companies, and large enterprises. With skills in messaging, GTM program development, content and product marketing, customer advocacy, and event planning, Rosa drives customer acquisition and sales growth. An MBA graduate from Santa Clara University, Rosa has a proven track record in roles at companies like VMware, Theta Lake, and Gartner. She excels in team management and is known for transforming marketing strategies into business successes.
AREAS OF EXPERTISE
• Strategic Planning and Development
• Go-to-Market Strategy for New Products/Services
• Brand Development and Management
• Budget Management and Optimization
• Customer Experience and Engagement
Steve Farnsworth
Steve excels in driving demand for cybersecurity
and SaaS products. At Rezilion, he leads a demand
generation team, launching programs that resulted
in a 30% increase in the pipeline YOY. His strategic
approach combines data analytics with innovative
marketing techniques to refine targeting
and optimize conversion, significantly reducing acquisition costs. His leadership at
cPacket Networks led to a SIOM ARR growth through strategic marketing campaigns in
the first 12 months. Steve’s ability to generate high-quality leads and improve ROI
exemplifies his impactful approach to digital marketing. His strategic foresight and
hands-on execution have led to significant improvements in lead generation, sales
conversions, and overall marketing ROI, establishing him as a pivotal figure in the B2B
tech marketing sphere.
AREAS OF EXPERTISE
• Demand Generation, Email Marketing, and Lead Nurturing
• Account-Based Marketing Program Development
• Full Funnel Lead Management
• Conversion Rate Optimization
Todd Wilms
Todd Wilms, a luminary in the realms of branding
and strategy, illuminates the path to market
leadership with his transformative insights and
captivating storytelling. At Beyond Inc., he
orchestrates innovation to deliver unparalleled
results, turning challenges into triumphs.
From SAP to Neustar, Todd’s strategic wizardry revitalizes brands and redefines corporate
narratives. Entrepreneurs flock to him, seeking guidance to reshape their marketing and
leadership landscapes.
AREAS OF EXPERTISE