Our Priority is Your Growth. Period.
We’re on a mission to help businesses create sustainable growth through marketing that’s human-centered and results-driven.
More than just another marketing agency
Look, we get it. The last thing you need is another vendor relationship to manage. That’s why we don’t operate like your typical agency. Instead, think of us as the marketing team you’ve always wanted – minus the overhead and complexity.
From day one, we function as a true extension of your team – ready to roll up our sleeves and bring your vision to life. No bureaucracy, no unnecessary complications – just straightforward collaboration focused on getting you results that matter.
Our Core Team 😍
Our team of passionate digital marketing specialists eat, sleep, and breathe marketing. With a core group of in-house experts and an extended network of over 30 professionals, you are covered no matter what aspect of digital marketing you need help with.
Adam Helweh
CEO & Founder
Adam Helweh, the CEO of Secret Sushi, has found an incredible team of driven, results-oriented professionals. Creating seamless integration in marketing for businesses that need clarity is where Adam found the “sweet spot” for Secret Sushi. He loves connecting the dots to create innovative strategies for businesses that lead to progress and growth.
Adam was married in 2001 and together, he and Fatme later adopted their son Idris. Adam uses his weekends to soak up time with his family, spending time outdoors, camping, reading, and watching movies. Some of the attributes that have landed Adam where he is today are authenticity, being able to hear the signal through the noise, and his dedication to being a lifelong learner.
To read more about Adam, visit his speaking and workshops page.
Henriey Adame
Head of Operations
After working part-time for Secret Sushi, Henriey found a permanent full-time home here in mid-2021. While he finds a great deal of joy working on design and development projects, Henriey’s favorite part about working at Secret Sushi is that he gets to watch his best friend, Adam – the Founder of Secret Sushi, grow as a human and as a business owner. When asked what lights him up outside of work, Henriey was quick to comment that the group exercise classes that he leads give him the opportunity to showcase his skill and help others in the process.
Outside of work, Henriey finds his joy in nature and in helping others. A self-proclaimed extroverted-introvert, you can find Henriey pushing himself to grow by leading group exercise classes, being outdoors, and photographing nature. When asked what his experience is in being a part of this team, he said he would describe it in one word: Synergy.
Henriey Adame
Head of Operations
After working part-time for Secret Sushi, Henriey found a permanent full-time home here in mid-2021. While he finds a great deal of joy working on design and development projects, Henriey’s favorite part about working at Secret Sushi is that he gets to watch his best friend, Adam – the Founder of Secret Sushi, grow as a human and as a business owner. When asked what lights him up outside of work, Henriey was quick to comment that the group exercise classes that he leads give him the opportunity to showcase his skill and help others in the process.
Outside of work, Henriey finds his joy in nature and in helping others. A self-proclaimed extroverted-introvert, you can find Henriey pushing himself to grow by leading group exercise classes, being outdoors, and photographing nature. When asked what his experience is in being a part of this team, he said he would describe it in one word: Synergy.
Deeanna Rodela
Senior Account Manager
When she was a child, she always knew she wanted to be a hand surgeon, but after pre-med courses, she realized she loved helping people, but the medical field was not for her. Deeanna found she could help her team and Secret Sushi’s clients through her Account Manager position. She is able to orchestrate projects between staff, contractors, and clients to ensure all information flows easily and efficiently.
Outside of work, Deeanna is a yoga instructor. Yin yoga is her practice of choice. As a home cook, she loves to incorporate her Sicilian heritage when she cooks for family and friends.
When asked what one word she would use to describe working with the Secret Sushi team, her response was classic: Avengers! No further explanation is needed.
Jeniffer Machado
Account Manager | Podcast Producer
Meet Jeniffer, an Account Manager and Podcast Producer at Secret Sushi. With a knack for building strong client relationships and keeping things running smoothly, Jeniffer is all about making sure every project delivers maximum impact. She’s passionate about bringing ideas to life and ensuring that both client accounts and podcast productions shine.
Jeniffer excels at organizing the chaos and producing podcasts that tell compelling brand stories. She thrives on delivering results that not only meet expectations but exceed them with a touch of fun.
When she’s not juggling client accounts or crafting standout podcasts, Jeniffer is all about personal growth. As a master coach and DISC analyst, she loves helping people unlock their potential, bringing that same energy to every project she touches. She’s always ready to collaborate and create something extraordinary.
Outside of work, Jeniffer is a passionate traveler, having explored over 20 countries, and a huge foodie, always on the lookout for the next great culinary adventure.
Jeniffer Machado
Account Manager | Podcast Producer
Meet Jeniffer, an Account Manager and Podcast Producer at Secret Sushi. With a knack for building strong client relationships and keeping things running smoothly, Jeniffer is all about making sure every project delivers maximum impact. She’s passionate about bringing ideas to life and ensuring that both client accounts and podcast productions shine.
Jeniffer excels at organizing the chaos and producing podcasts that tell compelling brand stories. She thrives on delivering results that not only meet expectations but exceed them with a touch of fun.
When she’s not juggling client accounts or crafting standout podcasts, Jeniffer is all about personal growth. As a master coach and DISC analyst, she loves helping people unlock their potential, bringing that same energy to every project she touches. She’s always ready to collaborate and create something extraordinary.
Outside of work, Jeniffer is a passionate traveler, having explored over 20 countries, and a huge foodie, always on the lookout for the next great culinary adventure.
Want to see what it’s like working with a marketing partner who understands the science of data and the heart of human connection?
Let’s have a conversation about where you want to go and how we can help you get there.
Our core values
INTEGRITY
We build trust the old-fashioned way – by being honest and transparent in everything we do. Whether you’re a client, partner, team member, or part of our community, you’ll always get the real story from us.
INNOVATION
We’re not afraid to color outside the lines. Our team thrives on fresh thinking and bold ideas, pushing past the ordinary to create marketing solutions that truly stand out and inspire action.
COLLABORATION
Great things happen when we put our heads together. By fostering open dialogue and mutual respect, we work hand in hand with our clients and each other to turn shared vision into shared success.
PASSION
We love what we do – it’s as simple as that. This enthusiasm fuels our work every day, driving us to pour our hearts into each project to deliver results that make a real difference.
EMPATHY
We’re more interested in listening than talking. By taking the time to truly understand our clients and their audiences, we create strategies that don’t just reach people – they resonate with them on a personal level.
Learn how we keep our approach to AI responsible and human-centered:
Strategic partnerships & certifications
We also work closely with a robust portfolio of technology partners that allow us to perfectly partner each client with technology solutions that fit your needs.
Awards & Recognition
Some of the clients that have entrusted us with their business.
We’d love to see you here!
Ready to get started? Let's make it happen! 🚀
It all starts with a conversation. We're excited to discuss how we can help you reach your business goals with confidence.