Demand & lead generation services

Demand generation creates interest and awareness in what your business offers. Lead generation turns that interest into actionable opportunities for your sales team.

We’re not in this for the glory, but we still wanted to share our success.

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More awareness + more leads = more customers!

Demand generation creates interest and awareness in your products and services. Lead generation turns that interest into actionable opportunities for your sales team.

Growing your sales pipeline takes work, but demand generation and lead generation strategies make your marketing work smarter, not harder!

Together, they are a powerful 1-2 punch that drives growth.

Demand

Do you want a demand generation strategy specifically designed for your company’s needs? Let’s start by nailing down your goals and audience. Then it’s time to create and launch campaigns that generate interest and qualified leads. We measure the success of campaigns regularly and adapt as necessary to achieve optimal results.

Demand generation will:

Create awareness of your brand and products
Increase traffic to your website
Grow your social media following
Generate more marketing-qualified leads

Leads

Sales and marketing go hand-in-hand. Our lead generation activities directly support your sales team’s desire to turn leads into customers by focusing on programs to nurture prospects to close more sales easily. (And who doesn’t like more sales?)

Lead generation will:

Convert leads into customers
Nurture leads until they’re ready to buy
Accelerate your sales pipeline

We are experts in both demand and lead generation

Both demand and lead generation are equally fundamental to successful sales pipeline growth and acceleration. We will work with you to implement a multi-channel campaign covering all parts of the buyer journey.

We have also been able to repurpose the content Secret Sushi has produced for demand generation programs that have contributed over $2.1 million in marketing-generated opportunities so far.

Jennifer Staretorp

Head of Marketing, Lucidum

Secret Sushi, Inc’s work has increased website traffic and improved lead quality, meeting expectations. They’ve taken ownership of the project, going above and beyond in achieving the desired results.

Allen Drennan

Principal & Co-Founder, Cordoniq

After completing our first project together, we saw our digital lead generation go up 300%.

Amy Lawrence

Marketing Manager, Center for Employment Training