Fostering Human Connection at Scale in B2B Marketing | Featuring Michael Francisco

What does it really take to create meaningful connections in B2B marketing? Adam Helweh and Michael Francisco unpack the complexities of balancing strategy, empathy, and innovation in an industry often dominated by data and processes. From breaking down silos between teams to navigating the subtleties of zero-click journeys, Michael draws on his leadership experience at Microsoft, Amazon, and GitHub to share lessons about building trust and fostering creativity. This conversation challenges traditional approaches and reveals how marketers can rethink their role—not just as storytellers but as enablers of genuine human connection.

From GE to Girl Scouts: How Marketing Leadership Creates Impact | Featuring Jocelyn Renee Johnson

What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share...

Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner

Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right. In this episode, Adam Helweh sits down with...

Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko

Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025. With decades of experience—from her...

B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear

B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam Helweh sits down with fractional CMO Rosa Lear to discuss how AI,...

Hosted by:

Adam Helweh

CEO, Secret Sushi

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Welcome to “Marketing in the Raw,” the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.