Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15

Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success.

Marketing in an Omnichannel World | Featuring Noz Urbina | Ep. #30

Today we get to talk with the super-smart, omnichannel expert himself, Noz Urbina. Noz is a content and customer experience consultant and co-founder of OmnichannelX where experts on content, design, governance and systems share the key elements that make or break...

Bringing Brilliant Ideas to Life | Featuring Carla Johnson | Ep. #29

Adam talks with the brilliant Carla Johnson. Carla is a storyteller, speaker, prolific author, and an expert in customer experience, story-telling, and content strategy. She gives us a taste of her wonderful new book called "RE:Think Innovation: How the world’s most...

Keeping Business Moving When Human Things Happen | Featuring Gini Dietrich | Ep. #28

In this episode, I chat with Gini Dietrich who is the CEO of Arment Dietrich and author of the book, Spin Sucks – Communication and Reputation Management in the Digital Age. Gini shares what it means to be a business leader when human things happen. She tells the...

Sharing Your Origin Story: Brand Storytelling and Building Customer Trust | Featuring Scott Monty | Ep. #27

Scott Monty is a strategic communication and leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. He spent 6 years at Ford Motor Company as their first Global Head of Social Media & Digital Communications...

Hosted by:

Adam Helweh

CEO, Secret Sushi

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About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.