Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15

Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success.

Eye on the Prize: Simplifying Digital Marketing Measurement | Featuring Jason Falls | Ep. #24

Jason Falls is a well-known early adopter and keynote speaker in the social media marketing space. He's currently the director of digital and social strategy at Cornett and the founder of one of the earliest social media marketing blogs, socialmediaexplorer.com. He's...

The Truth About When Someone Googles Your Brand Name | Featuring Jason Barnard | Ep. #23

Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not paying more attention to your branded search...

How Wellness Technology Reveals Where Customers Heads Really Are | Featuring Jeremiah Owyang | Ep. #22

Jeremiah Owyang is the co-founder of Kaleido Insights, a company that distills business insights from the chaos of technological change. He discusses emerging trends in the booming wellness tech industry and what opportunity the data uncovers for marketers outside of...

How to be a Creative and Sexy Marketer | Featuring Courtney Smith Kramer | Ep. #21

Today I talk with Courtney Smith Kramer. She is the co-founder of H2H Companies where she and her husband turn business leaders into human leaders. We talk about her new book "Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life." We discuss...

Hosted by:

Adam Helweh

CEO, Secret Sushi

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About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.