How to Run an Effective Content Marketing Team Like a Well Oiled Machine | Featuring Xenia Muntean | Ep. #33

Xenia Muntean is the CEO and founder of Planable, a content review collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens and United Nations. We talk about how effective content marketing teams can produce great content.

From GE to Girl Scouts: How Marketing Leadership Creates Impact | Featuring Jocelyn Renee Johnson

From GE to Girl Scouts: How Marketing Leadership Creates Impact | Featuring Jocelyn Renee Johnson What does it take to successfully lead marketing for some of the world’s most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA,…

Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner

Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and…

Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko

Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic…

B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear

B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam…

Hosted by:

Adam Helweh

CEO, Secret Sushi

Subscribe to Marketing in the Raw Podcast:

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.