Influencing B-to-B Customers with Influencer Marketing | Featuring Ursula Ringham | Ep. #6

According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers. My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP – one of the world’s leading producers of software for business processes management. Ursula shares her thoughts on what makes for a good influencer marketing program and her experience finding the right influencers to partner with.

The Fractional CMO Advantage | Featuring Karen Hayward | Ep. #35

Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing. Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a managing partner at Chief Outsiders where she...

Show me the Data! Interactive Data Visualization | Featuring Jesse Thomas | Ep. #34

Jesse Thomas is the founder of award-winning JESS3, a creative agency that specializes in data visualization. He's worked with Fortune 500 giants, media empires, and start-up power-houses with their expertise at telling good stories through visualizing data. Jesse...

How to Run an Effective Content Marketing Team Like a Well Oiled Machine | Featuring Xenia Muntean | Ep. #33

Xenia Muntean is the CEO and founder of Planable, a content review collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens and United Nations. We talk about how effective content marketing teams can produce great content. You...

The Next-Gen in Branded Virtual Experiences is Here | Featuring Billy Flick | Ep. #32

Billy Flick is a senior account director at Pinnacle where he's been helping businesses create memorable brand experiences in the physical world. In this episode, we will talk about how he's taking his know-how into the virtual world. He shares new ways that...

Hosted by:

Adam Helweh

CEO, Secret Sushi

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About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.