Is Outbound Marketing Dead? Let’s Talk. | Featuring AJ Rochow

What does it take to build a powerful B2B brand in an age of AI and constant change? In this episode, Adam Helweh talks with AJ Rochow about navigating the tension between performance marketing and long-term brand strategy. AJ shares his unconventional journey from social media management to leading marketing teams and reveals the critical lessons he’s learned along the way—like why validating before delegating is a must and how AI can amplify creativity without replacing it.

They also dig into whether outbound marketing is dead, why B2B brands need to think more like disruptors, and how quality content—not quantity—will dominate search in the AI era. If you’re ready to rethink your marketing playbook and get ahead of the curve, this episode is packed with insights and actionable advice.

Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner

Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right. In this episode, Adam Helweh sits down with...

Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko

Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025. With decades of experience—from her...

B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear

B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam Helweh sits down with fractional CMO Rosa Lear to discuss how AI,...

Trust and Leadership: Win B2B Clients | Featuring Chris Brogan

This episode features the legendary Chris Brogan, a pioneer in digital marketing, bestselling author, and keynote speaker, to discuss the transformative power of trust and authenticity in business. From personal anecdotes that illustrate the profound impact of simple...

Hosted by:

Adam Helweh

CEO, Secret Sushi

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Welcome to “Marketing in the Raw,” the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.