Keeping Business Moving When Human Things Happen | Featuring Gini Dietrich | Ep. #28

In this episode, I chat with Gini Dietrich who is the CEO of Arment Dietrich and author of the book, Spin Sucks – Communication and Reputation Management in the Digital Age.

Gini shares what it means to be a business leader when human things happen. She tells the story of how a major life change created unexpected challenges and how she rolled with the punches to keep her business on track and her clients happy.

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Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.