Marketing Technology: How Many Marketing Tools is Too Many? | Featuring Scott Brinker | Ep. #4
While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration. Our guest this week played a major role in curating this vibrant ecosystem of tools and resources.
Scott Brinker is the creator of chiefmartec.com, the mind behind the MarTech conference, the VP of Platform Ecosystem at HubSpot, and the author of “Hacking Marketing.” He’s witnessed the bridging of the gap between these two worlds and is a foremost expert on the subject. And he’s got a lot to say about how to integrate tools like these most effectively.
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