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    • Inbound marketingDraw your customers in and create sales opportunities.
    • Account-based marketingMarketing tailored to attract specific businesses and decision makers.
    • Conversion-rate optimizationIncrease website conversions from all traffic channels.
    • Search engine optimization (SEO)Get found and increase organic traffic to your website.
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Many brands expect to increase their spend across digital channels in the second half of 2020, including CTV/OTT (59%), non-CTV/OTT digital video (56%), social media (56%), podcasts (52%), digital audio (45%), and paid search (40%).

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