Predicting Your Marketing Future in Unpredictable Times | Featuring Katie Robbert | Ep. #8

At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many unknowns. My guest is Katie Robbert, CEO of Trust Insights, a leading data analytics firm that helps companies transform their data into useful valuable insights and actionable strategies. Katie shares a possible solution for all this unpredictability – predictive analytics.

How Marketing Content Will Need to Evolve | Featuring Val Swisher | Ep. #17

Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the occasion to...

Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption | Featuring Tom Webster | Ep. #16

My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He's one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey of record in the digital audio space for over 21...

Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15

Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success. You May Also Like:Hosted by:Subscribe to...

True Digital Transformation Starts Here | Featuring Scott Abel | Ep. #14

Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains how businesses are missing the mark on true digital transformation and how, for marketers, digital transformation may be disruptive in ways you didn't...

Hosted by:

Adam Helweh

CEO, Secret Sushi

Subscribe to Marketing in the Raw Podcast:

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.