Redefining Business Relationships: Insights into Strategic Partnerships for Marketers | Featuring Fedor Šimić

In this episode of Marketing in the Raw, Adam explores the transformative role of partnerships in marketing. Joined by Fedor Šimić, Partnerships Manager at Databox, they uncover the secrets to building lasting business relationships and the true meaning of collaborations that go beyond mere transactions.

Listen in as they discuss communication, trust, and the future of marketing partnerships, all while sharing personal stories and valuable insights that will change the way you approach your business alliances.

From GE to Girl Scouts: How Marketing Leadership Creates Impact | Featuring Jocelyn Renee Johnson

From GE to Girl Scouts: How Marketing Leadership Creates Impact | Featuring Jocelyn Renee Johnson What does it take to successfully lead marketing for some of the world’s most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA,…

Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner

Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and…

Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko

Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic…

B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear

B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam…

Hosted by:

Adam Helweh

CEO, Secret Sushi

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Welcome to “Marketing in the Raw,” the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.