Fractional CMO Services š
Unlock the full potential of your B2B tech venture with our
fractional CMO service designed for startups, recently
funded businesses, and mid-size companies.
What is a Fractional CMO?
The fractional CMO is a part-time or contract-based marketing executive who offers strategic guidance and leadership to companies. They are typically hired by small to mid-sized businesses that need strategic marketing leadership but do not have a budget or need for a full-time CMO. Fractional CMOs support marketing initiatives such as rebranding, product launches, and marketing campaigns. They craft strategies, manage teams, analyze data, and align marketing efforts with business objectives.
Fractional CMO Services: Leverage Our Expertise for Your Success
Fractional CMO, CRO and Marketing Execution
Extend your executive team with our Fractional CMO, CRO services, and robust Marketing Execution. We provide seasoned marketing leadership to steer your strategy, execution, and optimization, aligning with your business goals for accelerated growth. Our fractional model offers the expertise and insights of experienced marketing executives, ensuring you benefit from top- level strategic guidance and execution prowess without the full-time executive cost.
Account Based Marketing
Elevate your targeted marketing efforts with our Account Based Marketing (ABM) strategy services, part of Our fractional CMO program. We specialize in crafting personalized campaigns that speak directly to high-value accounts, enhancing engagement and conversion rates. Our approach integrates seamlessly with your sales team to ensure a unified strategy, aligning marketing resources to target key accounts effectively. This service enables you to forge deeper relationships with potential clients, ensuring precision in your marketing efforts and maximizing ROI
Digital Ad Strategy and Implementation
Maximize your digital footprint with our comprehensive Ad Strategy and Implementation services. From meticulous market analysis to strategic ad placementand continuous optimization, we ensure your campaigns resonate with your target audience and achieve desired outcomes. Leveraging multi-channel platforms, including PPC, display ads, and social media, our approach is designed to increase visibility, engagement, and conversions, effectively driving your digital growth strategy.
Marketing Operations
Streamline your marketing engine for peak performance with our Marketing Operations service. By harmonizing your marketing processes, technologies, and data analytics, we ensure your campaigns run smoothly and efficiently, driving growth and improving ROI. Our approach not only enhances operational efficiency but also delivers actionable insights, enabling you to make informed decisions quickly and scale your marketing efforts effectively.
Marketing Automation and A.I.
Empower your marketing with our cutting- edge Automation and A.I. solutions. Our services harness the power of artificial intelligence and automation to personalize customer experiences at scale, optimize campaign performance, and predict future trends. By integrating A.I.-driven insights and automating repetitive tasks, we help you focus on strategic initiatives, fostering innovation and driving significant improvements in marketing effectiveness and customer engagement.
Benefits of Working With a Fractional CMO
Cost Savings
Engaging a fractional CMO Offers significant cost savings compared to hiring a full-time CMO with high fixed costs. Fractional CMOs work part-time or on a project basis, enabling companies to pay solely for the services and hours required.
Flexibility
Fractional CMOs offer flexibility over full- time CMOs. They can be hired for specific projects or periods, enabling firms to tailor marketing leadership to current needs. This adaptability is beneficial for companies with fluctuating marketing demands or going through transitions like product launches or rebranding.
Objectivity and Fresh Perspectives
Fractional CMOs provide a fresh perspective that is invaluable for uncovering new opportunities and addressing hidden weaknesses. With extensive experience across diverse client portfolios, they Offer impartial guidance to assist companies in innovating and enhancing their marketing strategies.
Immediate Impact
With their experience and specialized skills, fractional CMOs quickly assess a company’s marketing needs and implement Strategies without the long onboarding of a new full- time hireāthis ability to start strong guarantees fast results and immediate marketing improvements.
Reduced Risk
Engaging a fractional CMO offers a Iower- risk alternative to a full-time hire. It allows companies to evaluate the cultural fit and effectiveness of the fractional CMO without a long-term commitment. This approach grants access to top-notch marketing expertise without the obligations of a permanent hire.
Access to a Broader Network
Fractional CMOs are known for their extensive networks of contacts and resources, which can be utilized to benefit the hiring company. This access can save time and resources that would otherwise be spent vetting external resources and talent.
Absence of Internal Politics
Fractional CMOs focus on delivering results rather than getting caught up in office politics. Their transient and project- centered roles prioritize results over corporate advancement, fostering a more harmonious and productive work atmosphere.
Accountability
Fractional CMOs are typically hired for specific projects with clearly outlined objectives and benchmarks. This project- oriented dedication heightens their responsibility to deliver measurable marketing results and advance key metrics, ensuring the company’s marketing efforts achieve the desired impact,
Our Flexible Framework
Our process and team are designed to adapt to new opportunities, data, and challenges as they come up. This allows us to continually optimize your marketing so that it gets better and better over time.
Discover:
We ask the questions and do the research that helps us understand your business needs.
Strategize:
We work together to build a scope of scalable marketing solutions to address your business needs.
Implement:
We place your marketing strategy into executable pieces and put it into action.
Evaluateā:
We pour over your performance results, understand progress or share insights.
Optimize:
We refine your marketing activities, staying true to your marketing objectives.
What our clients are saying
Secret Sushi’s team is super
friendly and easy to work with. We
also highly appreciate that they
were approachable, and we were
always happy to talk with them.
The Secret Sushi team is very
involved in your day-to-day
activity. It’s easy to pick up the
phone and have a conversation
bout What needs to be done, and
then they take action and come
back with results.
They really care about the success
of my company. They don’t give
mere lip service to caring.
Introducing Our Team of Experienced Fractional CMOs
Our team of seasoned fractional CMOs comprises skilled individuals with
diverse industry experience. Working with our fantastic CMOs grants you
access to their collective expertise. We collaborate to deliver top-notch
solutions tailored to your business.
Adam Helweh
Adam Helweh is the CEO of Secret Sushi, Inc., a Silicon Valley-based digital marketingĀ agency.Ā With decades of experience, Adam excels in developing innovative strategies that drive business growth and enhance brand visibility.
At Secret Sushi, he has worked with a diverse range of companies, from tech startups to established enterprises. His expertise spans marketing disciplines such as content marketing, SEO, social media marketing, and conversion-rate optimization. Clients describe Adam as a visionary leader and a strategic thinker who integrates cutting-edge tools and data-driven strategies to create impactful campaigns. Adam is a sought-after advisor and speaker known for delivering measurable results.
AREAS OF EXPERTISE
- Strategic Marketing Leadership
- Demand Generation, Content Marketing, & Lead Nurturing
- Optimizing Marketing Operations
- Marketing Team Leadership & Development
- Generative AI for Marketing
Steve Burkhart
As the former President and General Manager for a global tech agency in Silicon Valley, Steve Burkhart operated as a fractional CMO for a wide range of tech companies, from big brand names to early-stage startups.Ā He stands out for developing big-picture strategies that powerfully integrate across multiple marketing disciplines from content marketing to PR to advertising.
He is particularly revered for his work in
e-commerce, auto-tech, manufacturing, security and greentech.Ā His strategic influence during his tenures at Edelman, Weber Shandwick and The Hoffman Agency showcases his talent in leading significant campaigns and establishing market dominance. His strategic prowess and innovative campaigns for leading companies like Microsoft, SONY, Synaptics, NXP, OSISoft, Avast, Alcatel-Lucent and numerous startups have established him as a luminary in the field. He is particularly well known for creativity, practicality, and a relentless focus on successful outcomes.
AREAS OF EXPERTISE
- Go-To-Market Planning
- Marketing Team Leadership & Development
- Creation of Brand Narratives
- Sourcing and Managing Outside Agencies
Allison Quinn Durbin
Allison Quinn Durbin, a strategic marketing leader based in Seattle, specializes in transforming business models and driving robust growth. With a flair for digital marketing and sales enablement, she’s adept at conceptualizing strategies that enhance brand awareness, pipeline, and revenue.
Her track record includes generating substantial ROI, notably a $40M pipeline through ABM campaigns, and steering growth for tech and manufacturing sectors. Allison’s dynamic approach and proven results make her an invaluable asset in the competitive marketing landscape.
AREAS OF EXPERTISE
- Strategic Growth Initiatives
- GTM analysis and planning
- B2B SaaS marketing
- End-to-end (or full stack) marketing
Rosa Lear
Rosa Lear, a marketing strategist with over two decades of experience in corporate marketing for startups and enterprises, offers expertise in telecommunications, cybersecurity, cloud security, networking, and market research. As the founder of Rosa Lear Services LLC, she provides interim head of marketing services, content strategy development, and effective campaigns tailored to startups, mid-size companies, and large enterprises.
With skills in messaging, GTM program development, content and product marketing, customer advocacy, and event planning, Rosa drives customer acquisition and sales growth.
An MBA graduate from Santa Clara University, Rosa has a proven track record in roles at companies like VMware, Theta Lake, and Gartner. She excels in team management and is known
for transforming marketing strategies into
business successes.
AREAS OF EXPERTISE
- Strategic Planning and Development
- Customer Experience and Engagement
- Go-to-Market Strategy for New Products/Services
- Brand Development and Management
- Budget Management and Optimization
Steve Farnsworth
Steve excels in driving demand for cybersecurity
and SaaS products. At Rezilion, he leads a demand generation team, launching programs that resulted in a 30% increase in the pipeline YoY. His strategic approach combines data analytics with innovative marketing techniques to refine targeting and optimize conversion, significantly reducing acquisition costs. His leadership at cPacket Networks led to a $10M ARR growth through strategic marketing campaigns in the first 12 months.
Steve’s ability to generate high-quality leads and improve ROI exemplifies his impactful approach to digital marketing. His strategic foresight and hands-on execution have led to significant improvements in lead generation, sales conversions, and overall marketing ROI, establishing him as a pivotal figure in the B2B tech marketing sphere.
AREAS OF EXPERTISE
- Demand Generation, Email Marketing, and Lead Nurturing
- Account-Based Marketing Program Development
- Conversion Rate Optimization
- Full Funnel Lead Management
Todd Wilms
Todd Wilms, a luminary in the realms of branding and strategy, illuminates the path to market leadership with his transformative insights and captivating storytelling.
At Beyond Inc., he orchestrates innovation to deliver unparalleled results, turning challenges into triumphs.
From SAP to Neustar, Todd’s strategic wizardry revitalizes brands and redefines corporate narratives. Entrepreneurs flock to him, seeking guidance to reshape their marketing and leadership landscapes.
AREAS OF EXPERTISE
- Strategic Marketing Leadership
- Corporate Branding and Communications
- Go-To-Market Strategy Development
- Product Launch and Management