Tapping into the Primal Brain within Each Customer | Featuring Tim Ash | Ep. #12

In this episode, Tim Ash talks with me about evolutionary psychology, why marketers should care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day.

Tim Ash is a sought-after international keynote speaker and acknowledged authority on evolutionary psychology and digital marketing.

He ran digital marketing agency SiteTuners for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco, Siemens, and many more. He’s the author of two bestselling books on Landing Page Optimization as well as his new book Unleashing Your Primal Brain: Demystifying how we think and why we act

From GE to Girl Scouts: How Marketing Leadership Creates Impact | Featuring Jocelyn Renee Johnson

What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share...

Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner

Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right. In this episode, Adam Helweh sits down with...

Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko

Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025. With decades of experience—from her...

B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear

B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam Helweh sits down with fractional CMO Rosa Lear to discuss how AI,...

Hosted by:

Adam Helweh

CEO, Secret Sushi

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About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.