Tapping into the Primal Brain within Each Customer | Featuring Tim Ash | Ep. #12
In this episode, Tim Ash talks with me about evolutionary psychology, why marketers should care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day.
Tim Ash is a sought-after international keynote speaker and acknowledged authority on evolutionary psychology and digital marketing.
He ran digital marketing agency SiteTuners for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco, Siemens, and many more. He’s the author of two bestselling books on Landing Page Optimization as well as his new book Unleashing Your Primal Brain: Demystifying how we think and why we act
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