The Art of Authentic Communication | Featuring Kate Bradley Chernis | Ep. #9

How do you make an emotional connection to your audience without sacrificing professionalism in your brand? My guest Kate Bradley Chernis, former radio DJ and current founder of TryLately.com, says authenticity is the key. She’s not the only one that thinks so.  According to a Stackala report, 86% of consumers indicate that authenticity is critical to their decision to align with a particular brand. Kate and I discuss the key to creating lasting, authentic connections that impact your company’s bottom line.

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Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing. Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a managing partner at Chief Outsiders where she...

Hosted by:

Adam Helweh

Adam Helweh

CEO, Secret Sushi

About Marketing in the Raw Podcast Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Host Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. He’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success.