The Art of Authentic Communication | Featuring Kate Bradley Chernis | Ep. #9
How do you make an emotional connection to your audience without sacrificing professionalism in your brand? My guest Kate Bradley Chernis, former radio DJ and current founder of TryLately.com, says authenticity is the key. She’s not the only one that thinks so. According to a Stackala report, 86% of consumers indicate that authenticity is critical to their decision to align with a particular brand. Kate and I discuss the key to creating lasting, authentic connections that impact your company’s bottom line.
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