Sharing Your Origin Story: Brand Storytelling and Building Customer Trust | Featuring Scott Monty | Ep. #27
Scott Monty is a strategic communication and leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. He spent 6 years at Ford Motor Company as their first Global Head of Social Media & Digital Communications...
Tearing Down the Barriers Between Who You Are Personally and Professionally | Featuring Ted Rubin | Ep. #26
Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including “Return on Relationship” and “The Age of Influence: Selling to the Digitally Connected Customer.” Ted shares what he says is his secret to building...
Eye on the Prize: Simplifying Digital Marketing Measurement | Featuring Jason Falls | Ep. #24
Jason Falls is a well-known early adopter and keynote speaker in the social media marketing space. He's currently the director of digital and social strategy at Cornett and the founder of one of the earliest social media marketing blogs, socialmediaexplorer.com. He's...
The Truth About When Someone Googles Your Brand Name | Featuring Jason Barnard | Ep. #23
Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not paying more attention to your branded search...
How Wellness Technology Reveals Where Customers Heads Really Are | Featuring Jeremiah Owyang | Ep. #22
Jeremiah Owyang is the co-founder of Kaleido Insights, a company that distills business insights from the chaos of technological change. He discusses emerging trends in the booming wellness tech industry and what opportunity the data uncovers for marketers outside of...
How to be a Creative and Sexy Marketer | Featuring Courtney Smith Kramer | Ep. #21
Today I talk with Courtney Smith Kramer. She is the co-founder of H2H Companies where she and her husband turn business leaders into human leaders. We talk about her new book "Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life." We discuss...
Virtual Events: Redefining Your Event Marketing Strategy | Featuring Brian Fanzo | Ep. #20
Brian Fanzo is a digital futurist keynote speaker. In this episode, he holds nothing back as he shares how businesses can redefine their event marketing strategy in a world where most industry events have gone virtual. You May Also Like:Hosted by:Subscribe to...
Do Your Best Work by Crushing Your Inner Imposter | Featuring Amber Naslund | Ep. #19
Do you have an underlying feeling or subconscious narrative that continually overshadows all of the valuable work you do? You feel as though you are faking it and that someone, at some point, is going to expose you as a fraud. According to Amber Naslund, Senior...
Your Cheat Code for Market Research and Audience Intelligence | Featuring Rand Fishkin | Ep. #18
Rand Fishkin has been a trusted voice in the digital marketing space for over a decade. I’m super excited to talk with him during this episode. He's the CEO and co-founder of Sparktoro, a market research and audience Intelligence tool. You may know him as the former...
How Marketing Content Will Need to Evolve | Featuring Val Swisher | Ep. #17
Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the occasion to...
Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption | Featuring Tom Webster | Ep. #16
My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He's one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey of record in the digital audio space for over 21...
Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15
Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success. You May Also Like:Hosted by:Subscribe to...