True Digital Transformation Starts Here | Featuring Scott Abel | Ep. #14
Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains how businesses are missing the mark on true digital transformation and how, for marketers, digital transformation may be disruptive in ways you didn't...
The Future is Coming: How Emerging Tech is Redefining Customer Expectations | Featuring Robert Scoble | Ep. #13
Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understanding of how consumers behave. He shares his deep insights into how emerging technology is changing customer expectations and how the business...
Tapping into the Primal Brain within Each Customer | Featuring Tim Ash | Ep. #12
In this episode, Tim Ash talks with me about evolutionary psychology, why marketers should care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day. Tim Ash...
Better, Faster, Stronger: Rethinking Your Customer Experience in 2020 | Featuring Jeannie Walters | Ep. #11
In 2015, Forrester's customer experience practice stated, "Customer experience drives revenue when customer loyalty drives revenue." A great customer experience creates loyal customers that stay with you longer, buy more often, and recommend you to others. Businesses...
The Past, Present, & Future of Interactive Media | Featuring Marc Canter | Ep. #10
My guest Marc Canter is a digital toolsmith and CEO of Instigate. A pioneer in the realm of digital and interactive media, he was an original co-founder of Macromedia, the maker of early interactive digital publishing tools such as Director and Flash. Marc gives me...
The Art of Authentic Communication | Featuring Kate Bradley Chernis | Ep. #9
How do you make an emotional connection to your audience without sacrificing professionalism in your brand? My guest Kate Bradley Chernis, former radio DJ and current founder of TryLately.com, says authenticity is the key. She's not the only one that thinks so....
Predicting Your Marketing Future in Unpredictable Times | Featuring Katie Robbert | Ep. #8
At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many unknowns. My guest...
How Predictive Analytics Can Help You Market Better In an Unpredictable World – with Katie Robbert
At the time of this writing, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many unknowns on...
How to Keep Business Moving When Human Things Happen – with Gini Dietrich
The thing we love most about the companies we get to work with is how committed they are to serving and helping others. It’s really easy to look at running a business as a sterile thing that just happens all around us and to forget that at its core, success is always...
Founders are from Mars, Marketers are from Venus | Featuring Todd Wilms | Ep. #7
I invited my friend, Todd Wilms, Founder of FoundersPlace.co and author of Beyond Product – How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business, to talk about how important it is for founders and marketers to understand each...
Crush Imposter Syndrome With These Three Hacks from Amber Naslund
You're fully qualified with a proven track record and you are consistently recognized as a high performer. But an underlying feeling or subconscious narrative continually overshadows all of the valuable work you do. You feel as though you are faking it and that...
The Giant Opportunity Wellness Tech is Making Available for Every Company – with Jeremiah Owyang
Apple Watch. FitBit. Headspace. Calm. Goat Yoga. Everywhere you look these days there’s something wellness-related trying to grab your attention. Be it an app, a wearable device, or a hip new trend, wellness is definitely a consumer priority right now. (Hey, we’ll...