Podcast
From GE to Girl Scouts: How Marketing Leadership Creates Impact | Featuring Jocelyn Renee Johnson What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA,...
Retention Secrets: How to Grow Revenue Without New Customers | Featuring Marley Wagner Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and...
Sales vs. Marketing: Why the War Is Killing Your Revenue | Featuring Ellen Smolko Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic...
B2B Marketing in 2025: What Marketing Leaders Must Know | Featuring Rosa Lear B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam...
Trust and Leadership: Win B2B Clients | Featuring Chris Brogan This episode features the legendary Chris Brogan, a pioneer in digital marketing, bestselling author, and keynote speaker, to discuss the transformative power of trust and authenticity in business. From...
Is Outbound Marketing Dead? Let’s Talk. | Featuring AJ Rochow What does it take to build a powerful B2B brand in an age of AI and constant change? In this episode, Adam Helweh talks with AJ Rochow about navigating the tension between performance marketing and...
Fostering Human Connection at Scale in B2B Marketing | Featuring Michael Francisco What does it really take to create meaningful connections in B2B marketing? Adam Helweh and Michael Francisco unpack the complexities of balancing strategy, empathy, and innovation in...
Real Stories, Real Impact: Unlocking the Power of Video to Humanize Brands | Featuring Darius Thigpen Can video do more than just sell? Adam Helweh and Darius Thigpen dive into how authentic storytelling and democratized video creation are transforming B2B marketing....
The MQL Dilemma: Rethinking B2B Marketing Metrics | Featuring Abdul Rastagar Is the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in...
Redefining Business Relationships: Insights into Strategic Partnerships for Marketers | Featuring Fedor Šimić In this episode of Marketing in the Raw, Adam explores the transformative role of partnerships in marketing. Joined by Fedor Šimić, Partnerships Manager at...
Overcoming Burnout in High-Growth B2B Marketing | Featuring Kyle Lacy In this conversation, Adam Helweh reconnects with Kyle Lacey, CMO at Jellyfish, and discusses his career journey from Brand Swag to leading marketing at high-profile tech companies like ExactTarget...
The Fractional CMO Advantage | Featuring Karen Hayward | Ep. #35 Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing. Over the last 7 years, she's set her sights on helping mid-market companies accelerate...
