Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing. Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a managing partner at Chief Outsiders where she...
Show me the Data! Interactive Data Visualization | Featuring Jesse Thomas | Ep. #34
Jesse Thomas is the founder of award-winning JESS3, a creative agency that specializes in data visualization. He's worked with Fortune 500 giants, media empires, and start-up power-houses with their expertise at telling good stories through visualizing data. Jesse...
How to Run an Effective Content Marketing Team Like a Well Oiled Machine | Featuring Xenia Muntean | Ep. #33
Xenia Muntean is the CEO and founder of Planable, a content review collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens and United Nations. We talk about how effective content marketing teams can produce great content. You...
The Next-Gen in Branded Virtual Experiences is Here | Featuring Billy Flick | Ep. #32
Billy Flick is a senior account director at Pinnacle where he's been helping businesses create memorable brand experiences in the physical world. In this episode, we will talk about how he's taking his know-how into the virtual world. He shares new ways that...
Are You Kidding? Using Humor to Connect with Customers | Featuring Kathy Klotz | Ep. #31
Adam talks with the wonderfully smart and funny, Kathy Klotz. Kathy Klotz is a story-telling and creativity strategist, keynote speaker, author, and improv comedian. She shares how businesses can use humor to connect with their customers. We talk about the role of...
Marketing in an Omnichannel World | Featuring Noz Urbina | Ep. #30
Today we get to talk with the super-smart, omnichannel expert himself, Noz Urbina. Noz is a content and customer experience consultant and co-founder of OmnichannelX where experts on content, design, governance and systems share the key elements that make or break...
Bringing Brilliant Ideas to Life | Featuring Carla Johnson | Ep. #29
Adam talks with the brilliant Carla Johnson. Carla is a storyteller, speaker, prolific author, and an expert in customer experience, story-telling, and content strategy. She gives us a taste of her wonderful new book called "RE:Think Innovation: How the world’s most...
Keeping Business Moving When Human Things Happen | Featuring Gini Dietrich | Ep. #28
In this episode, I chat with Gini Dietrich who is the CEO of Arment Dietrich and author of the book, Spin Sucks – Communication and Reputation Management in the Digital Age. Gini shares what it means to be a business leader when human things happen. She tells the...
Sharing Your Origin Story: Brand Storytelling and Building Customer Trust | Featuring Scott Monty | Ep. #27
Scott Monty is a strategic communication and leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. He spent 6 years at Ford Motor Company as their first Global Head of Social Media & Digital Communications...
Tearing Down the Barriers Between Who You Are Personally and Professionally | Featuring Ted Rubin | Ep. #26
Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including “Return on Relationship” and “The Age of Influence: Selling to the Digitally Connected Customer.” Ted shares what he says is his secret to building...
Eye on the Prize: Simplifying Digital Marketing Measurement | Featuring Jason Falls | Ep. #24
Jason Falls is a well-known early adopter and keynote speaker in the social media marketing space. He's currently the director of digital and social strategy at Cornett and the founder of one of the earliest social media marketing blogs, socialmediaexplorer.com. He's...
The Truth About When Someone Googles Your Brand Name | Featuring Jason Barnard | Ep. #23
Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not paying more attention to your branded search...