Jeremiah Owyang is the co-founder of Kaleido Insights, a company that distills business insights from the chaos of technological change. He discusses emerging trends in the booming wellness tech industry and what opportunity the data uncovers for marketers outside of...
How to be a Creative and Sexy Marketer | Featuring Courtney Smith Kramer | Ep. #21
Today I talk with Courtney Smith Kramer. She is the co-founder of H2H Companies where she and her husband turn business leaders into human leaders. We talk about her new book "Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life." We discuss...
Virtual Events: Redefining Your Event Marketing Strategy | Featuring Brian Fanzo | Ep. #20
Brian Fanzo is a digital futurist keynote speaker. In this episode, he holds nothing back as he shares how businesses can redefine their event marketing strategy in a world where most industry events have gone virtual. You May Also Like:Hosted by:Subscribe to...
Do Your Best Work by Crushing Your Inner Imposter | Featuring Amber Naslund | Ep. #19
Do you have an underlying feeling or subconscious narrative that continually overshadows all of the valuable work you do? You feel as though you are faking it and that someone, at some point, is going to expose you as a fraud. According to Amber Naslund, Senior...
Your Cheat Code for Market Research and Audience Intelligence | Featuring Rand Fishkin | Ep. #18
Rand Fishkin has been a trusted voice in the digital marketing space for over a decade. I’m super excited to talk with him during this episode. He's the CEO and co-founder of Sparktoro, a market research and audience Intelligence tool. You may know him as the former...
How Marketing Content Will Need to Evolve | Featuring Val Swisher | Ep. #17
Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the occasion to...
Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption | Featuring Tom Webster | Ep. #16
My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He's one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey of record in the digital audio space for over 21...
Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness | Featuring Chris Penn | Ep. #15
Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success. You May Also Like:Hosted by:Subscribe to...
True Digital Transformation Starts Here | Featuring Scott Abel | Ep. #14
Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains how businesses are missing the mark on true digital transformation and how, for marketers, digital transformation may be disruptive in ways you didn't...
The Future is Coming: How Emerging Tech is Redefining Customer Expectations | Featuring Robert Scoble | Ep. #13
Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understanding of how consumers behave. He shares his deep insights into how emerging technology is changing customer expectations and how the business...
Tapping into the Primal Brain within Each Customer | Featuring Tim Ash | Ep. #12
In this episode, Tim Ash talks with me about evolutionary psychology, why marketers should care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day. Tim Ash...
Better, Faster, Stronger: Rethinking Your Customer Experience in 2020 | Featuring Jeannie Walters | Ep. #11
In 2015, Forrester's customer experience practice stated, "Customer experience drives revenue when customer loyalty drives revenue." A great customer experience creates loyal customers that stay with you longer, buy more often, and recommend you to others. Businesses...