Marketing Technology: How Many Marketing Tools is Too Many? | Featuring Scott Brinker | Ep. #4
While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration. Our guest this...
How Emerging Tech is Redefining Customer Expectations – with Robert Scoble
The future is coming and quickly. But this isn’t news. Look all around you, and you’ll see how swiftly tech innovation is changing, evolving. Take, for example, self-driving cars, smart ovens, facial recognition on our personal devices. Right now, you can open your...
The Not-So-Secret, Secret to Making Content Marketing Profitable – with Robert Rose
In 1996, Bill Gates called a game-winning shot for content marketers everywhere when he said, “Content is king”. In that infamous essay published on the Microsoft website, Gates was making predictions about what this budding thing called “the Internet” could make...
The Art of Authentic Communication, and Why it’s Critical to Get Right in Your Marketing – with Kate Bradley Chernis
We can agree that human connection is pretty important, right? We know that to be true in our lives in general - think Maslow’s Hierarchy of Needs - but it’s equally important when it comes to marketing. In order for customers to align with your brand and want to say...
The Secret to More Customers – and It’s Not What You Think – With Dennis Yu
We’re constantly searching for new, innovative ways to help our clients succeed. And conversions are always the name of the game, right? Our businesses live or die by our sales metrics and our ability to successfully close business. So when our friend Dennis Yu,...
The Easiest (and Maybe Scariest) Way to Build Connection – with Ted Rubin
Want to know the secret to creating true engagement with your audience? Where your ideal customers are dying to do business with you, and your brand reputation is well-known and well-respected? Our buddy Ted Rubin, Photofy CMO, social marketing strategist, author,...
How Mindfulness Makes for Better Marketing – with Janet Fouts
If we were to ask you what’s the most important priority to focus on in your business right now, what would your answer be? In all likelihood you’d probably say something like “driving conversions” or “increasing market share” or “generating more leads”, right? In...
Can I Get Your Ear for a Minute or 30? Something “Raw” is About to Happen.
It’s not my first time. You see, I’ve had the pleasure of co-hosting a couple of podcasts over the years, but it’s been a while. In 2012 I started “The SoLoMo Show” with a friend and fellow marketer, Cory O’Brien. Each week we discussed the latest topics related to...