How Marketing Content Will Need to Evolve – with Val Swisher
Our entire approach to content has changed. What sort of language do you use with your clients? Do you tend to have a more casual tone and throw in the occasional emoji, or do you keep it formal and professional? The way society communicates has evolved, and client...
Spatial Computing, Flying Cars, and the Future of Business – with Irena Cronin
Flying cars? It may sound like a Jetson’s era fantasy, but Irena Cronin, CEO of Infinite Retina and co-author of the new book by the same name, says to think again. It’s just one of the many applications of her rapidly evolving area of tech expertise; spatial...
The Subtle Power of B-to-B Influencer Marketing – with Ursula Ringham
If there were one new tactic to consider leveraging in your company's marketing strategy this year, Ursula Ringham would say to try your hand at influencer marketing. And it’s not just because she’s the head of global influencer marketing at SAP - one of the world's...
Influencing B-to-B Customers with Influencer Marketing | Featuring Ursula Ringham | Ep. #6
According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers. My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one of the...
Small Shifts – The Human Solution to Change and Uncertainty – with Bryan Kramer
To say there’s been a lot of change in the world lately would be the understatement of several centuries. Between a global pandemic and the inevitable aftermath, and recent eruptions around racial inequality, it’s probably safe to assume we’re all feeling a little...
Implementing Marketing Technology Doesn’t Have to be Painful – with Scott Brinker the Chief Martech
Way back when, there was a time where “technology” and “marketing” were two separate worlds. Engineers sat on one side of the road and marketers sat on the other, with not much of a link between them. But in this day and age, they’ve collided to create a whole new...
Doing Digital Transformation the “Right Way” – with Scott Abel
You’ve seen it scattered across the web and in industry news. You’ve heard colleagues and competitors talking about how they’re doing it. You may even be considering it yourself for your company. What are we talking about? The elusive - yet enticing - ‘digital...
Founders are from Mars, Marketers are from Venus – with Todd Wilms
Relationships can be hard. Each person involved has different needs and desires. Individual visions for the future can vary widely. And don’t even get us started on how tricky communicating can be... So what do relationship dynamics have to do with marketing? Well,...
Small Shifts That Make a Big Impact | Featuring Bryan Kramer | Ep. #5
Pivot, evolution, shift ... whatever you call it, change is inevitable. It's wonderful when change happens under your control and the best of circumstances, but we don't often have this benefit. The events of 2020 have turned the world on its head. Marketers and...
How Augmented Reality Is Reshaping the Way Customers Experience the World | Featuring Irena Cronin | Ep. #2
Apple, Facebook, and Microsoft are just a few of the companies investing billions of dollars into augmented reality. But why? Irena Cronin from Infinite Retina joins me to share why spatial computing is about to change how customers experience the world. Find out why...
Why Leaders Should be Building Mindful Teams | Featuring Janet Fouts | Ep. #1
Our good friend Janet Fouts, CEO of Tatu Digital Media and a mindful social media coach, talked with Adam about the power of mindfulness in business. Janet shares how leaders can incorporate it into our management style and the impact it has on the team and the bottom line.
Two Lies and a Truth About Content Marketing and Making It Truly Profitable | Featuring Robert Rose | Ep. #3
Almost every company seems to be producing content, but few are doing it in a strategic or profitable way. Robert Rose, founder of The Content Advisory – the strategic services arm of the preeminent authority on content marketing, The Content Marketing Institute –...